I am currently a Global Creative Director at Bloomberg NY, focusing on brand systems, campaigns, live events and experiences.
From shaping the brand identity to building scalable creative systems that power marketing across channels, in my role, I also help ensure that the creative work communicates clearly, consistently, and with impact.
Over the last two decades I have lead and grown multidisciplinary creative teams (in-house and at agencies) while establishing the processes and infrastructure needed to deliver high quality creative at scale for global brands (IBM, HSBC, Diageo, Bloomberg, Ford)
The best part of my job, over the years has been helping define how a brand is percieved by millions of people around the world.
Whether it’s creating a video game to dramatize the pervasive threat of ransomware attacks or demystifying supply chains with the help of a Michelin starred sushi chef – it’s the thrill of posing the unasked question, embracing the uncharted process, and the pursuit of the unobvious answer that drives me.