From desks, walls and laps to pockets, wrists and now even our retinas, it has become increasingly important for us to think about how audiences are experiencing content on different platforms.
Why do some digital experiences feel claustrophobic? What makes some experiences more engaging than others? How do you design experiences that are contextually appropriate for your organization? How do you make sure you are serving the needs of your users?
If you ask users, digital experiences either "work" or don't. It's an intuitive and instinctive feeling.
Each digital experience is like a building, available for tourists and regulars alike to interact with. The job of the architect is to set up the framework for the experience to make it comfortable and inviting for people to visit, interact with, and perhaps even return to in the future.
Teams behind experiences that work know that you can't just jump in and start writing code, the same way you can't build a house by just pouring a foundation and putting up some walls.
You need to know who will be experiencing the product, and what they'll be using it for. You need some idea of what you'd like to draw their attention to during their visit. Overall, you need a strong, cohesive vision for the experience that makes it both distinctive and usable. Most practitioners in this area concentrate either on the aesthetics or the mechanics of the digital product. Our practice is about the 'soul' that holds the two together.
Anonymous Tribes is for anyone involved in building a digital experience that combines form, function and fun. It's for organizations who, from the start, want to avoid the traps that result in poorly designed digital experiences. It's for established organizations who have already created digital products but realize that something "is missing" from their experiences and want to improve them.
The principals of Superior Colliculus have created digital experiences for some of the largest companies in the fields of brand communication, social networks, online education, travel and consumer packaged goods.